About
PIONEERS IN CULTURALLY DIVERSE UPSCALE COMMUNITIES
Semilla Multicultural™ represents our richness in culture and values. As a Miami-based creative agency, we are known to nurture our CLIENT-TEAM relationships into full bloom with a multicultural marketing and advertising brand culture that celebrates upward mobility, diversity and cultivating meaningful brand growth™.
Leadership
SEASONED THOUGHT LEADERSHIP
“Like peas in a pod,” Semilla Multicultural’s leadership team, founder and President, Gabriela Alcantara-Diaz and Chief Creative Officer, Shirley Attia, has blossomed into a seasoned brand marketing team with a combined 25+ years experience in brand-retail marketing to an upwardly mobile, culturally diverse America. As a branding consulting agency, we ground ourselves in brand strategy with an underlying intent and a meaningful purpose.
Speaking Engagements — Industry Webinars — White Papers — Upscale Studies – Strategic Partnerships – Board Membership
Former Partnership and Ongoing Contributor, Latin Biz Today
Past Board Member-Treasurer-Education Chair of CMC, The Voice of Hispanic Marketing
Co-Strategic Author in CMC and Nielsen’s America’s New Upscale Segment: Latinos! and Upscale Latinos 2.0: A Renewed Outlook For High-End Marketers Studies
Led 2-Wave Nielsen-AHAA Study, Upscale Latinos: America’s Next Baby Boomer Generation
Contributing Author in WIN! The Hispanic Market. Strategies for Business Growth, M. Isabel Valdes
Led 2, Multicultural Immersion Tours, ANA Multicultural Conference(s)
Served as Member of FIU’s President’s Council
Speaker Engagements
Culture
PROGRESSIVE MARKETERS WITH A PURPOSE
Cultivating meaningful brand growth™ through enriching consumer-brand relationships continues to be the focus of our vision. To recognize the needs of an evolving, culturally-diverse upscale America is at the core of Semilla Multicultural’s marketing niche, from depicting career challenges faced by Latinx millennials, to understanding affluence associated with evolving small business owners.
#CultureRunsDeep™
Our #CultureRunsDeep™ social media campaign highlights the immeasurable impact culture continues to have in the lives of thriving Latinx millennials…
#MamasBravas™
#MamasBravas™ is a tribute to the many mamá Latinas who have sacrificed everything to raise strong and productive Hispanic American families.
#WeCoachYourSuccess
As a former LBT partner and ongoing editorial contributor, Semilla Multicultural founder, ‘Gaby’, guided brand development efforts and continues to empower Latino…
Experience
NIMBLE AND RESOURCEFUL
Our collaborative network of senior-level industry experts is poised to deliver customized brand-retail marketing initiatives across various platforms.
Our leadership team was instrumental in solidifying brand entry for Publix Super Markets, Birds Eye, BellSouth/ATT-The Real Yellow Pages, Diageo-Johnnie Walker Black Label, Regions Bank, Mercy Hospital, Jim Beam Global Brands, Taubman Centers – Dolphin Mall, Florida Power Light, VISIT Orlando and continue to do so for current client partners.
AMSCOT
Positioned as an inclusive company that embodies Florida’s multicultural face. Campaign highlights convenient financial services for the growing needs of the ‘gig economy’ with the rise in entrepreneurship, self-employment and those seeking professional development. Amscot is one more friend in managing their customers’ day to day goals and life opportunities – mindful of every penny they manage.
PIER 33 GOURMET
Pier 33 Gourmet invites mindful eaters to “Nourish Your World” with convenience, value and an abundance of flavorful nutrients available in a variety of seafood gourmet product lines.
BOSTON BEER
We engage industry and brand marketing teams through cultural immersion tours of emerging upscale multicultural neighborhoods with unique ethnic and generational nuances impacting economic growth, lifestyle preferences and community identity.
SAMUEL ADAMS
Position Samuel Adams as a beer in good taste, for those who truly love the authenticity and uniqueness of a hand-crafted beer.
ANGRY ORCHARD
Introduce Angry Orchard as the hard cider with the perfect balance of attitude and flavor.
Angry Orchard invites soccer enthusiasts to refresh their game and drink with a deliciously refreshing hard cider.
News
PLANTING SEMILLAS
We have cultivated growth for more than two decades, addressing multicultural America through brand purpose, meaningful industry engagement, and progressive thought leadership.
Contact Us
WE’D LOVE TO LEARN MORE ABOUT YOU.
We are always looking to engage with marketers interested in cultivating meaningful brand growth™ with a growing upscale diversified America.
Let’s connect and plant your seed.
